Showing posts with label Social Media Marketing. Show all posts
Showing posts with label Social Media Marketing. Show all posts

Saturday, September 21, 2019

Social Media checklist for actors/models/freelancers



Social media is an effective free tool for helping actors/models/freelancers accelerate their careers. However, it can also be confusing and time-consuming. My essential social media checklist will help you create social media accounts that more clearly reflect who you are, help grow your fan base, and build lasting industry relationships.

1. Claim your name! Claim your username on all platforms! If someone has your name, add your middle initial, or “official” before/after your name. When a new platform pops up, claim your name even if you’re not sure you’ll use it! Use namecheckr.com to see if your name is available on multiple platforms.

2. Add your headshot! Your profile photo should show what you are most castable as! Don’t use different headshots on different platforms. McDonald’s doesn’t use different logos for different locations. Your logo (headshot) should be the same across platforms.

3. Your photo is your first impression! Headers, cover photos, and channel art should show us the essence of who you are! Use the correct size for each platform. Current sizes (in pixels) are: Twitter header photo (1500 x 500), Facebook cover photo (815 x 315) and YouTube channel art (2560 x 1400).

4. Write your story. A professional bio is your introduction. It expresses your uniqueness and passion and makes us want to follow you! Use career-specific keywords like “actor,” “Model,” or “Speaker”.

5. Add a link to your personal website! If you don’t have a website then claim your name today link to your talent profiles, YouTube channel, or elsewhere, then set up a website right away. Remember your website is home base for all your marketing materials.

6. Add your location! If a platform lets you add a location to your profile, do it. This helps you connect with like-minded people in your area—which could mean more opportunities!

7. Choose your platforms! It’s better to give 1,000 percent creating connections on two platforms than burn out using five! On the platforms, you’ve decided not to use right now, add your profile photos, mention in your bio that you’re not active on the platform, and link them to where they can connect with you.

8. Find your friends! Networking with new people is great, but don’t forget the connections you’ve already made! Connect your email and social media accounts to each platform.

9. Discover new friends. Find new like-minded people by using hashtag searches on Twitter and Instagram, search groups on LinkedIn and Facebook to expand your existing circle of friends.

11. This is really important. Find the “me” in your social media. Successful social media accounts have a distinctive tone, voice, or style. Are you funny? Snarky? Inspiring? Your unique qualities will set you apart from all the other actors online.

12. Create a posting strategy! Decide how often you’ll post. If you already have a social media manager then they will tell you the best time of day to post so you can maximize your engagement and reach!

13. Limit your automation! Avoid using auto direct messages and automatically thanking everyone who follows you. These actions appear insincere, rarely help build your fan base, and may get your accounts suspended. Instead, be aware of the connections you make and respond if it’s appropriate.

14. Set up a system! Checking each platform all day is time-consuming. Using a social media management system like Hootsuite/buffer lets you see multiple social media accounts in one place (including messages, posts, lists, and mentions), saving you hours every week.

15. Be social! Take part in industry Twitter chats, Facebook groups, Linkedin groups, or even Pinterest groups to meet new people in the business! Check your mentions and notifications regularly! Retweet, reply, and react!

If you need help finding your voice, designing your headers, figuring out what to post, or building relationships, let’s chat about setting up a comprehensive social media strategy for you. Hire us today to build a great social media.

Sunday, December 16, 2018

How to create your digital presence

In this digital era, digital presence is need of every professional and enterprise. Your digital presence will show your capability. Clients are becoming tech-savvy day by day and their dependency on digital information is increasing linearly.

Here I am putting some steps to create your digital presence in your budget.

Steps 1: Brand Identity
Brand identity is the main identification of any business. It includes logo designing, envelopes, letterhead, visiting cards, and other business designs. This informs the consumers about the product, person or its features. The identity gives the perception of the company in the eyes of the consumers and people. This collects all the elements that create a clear-cut portrait of the product to its users.

Step 2: Website
With rising digital trends, every business needs a website, be it a sole proprietorship or an enterprise. Each of them does not need to have an e-commerce website. Sometimes, all you need is a simple webpage that can list about you, your services and locations, and then you can add some blogging feature to make the website interesting and engaging for your visitors.

Step 3: Hosting and Professional Email
We believe that Web Hosting and professional Emails are very essential services, on which your website and email marketing campaigns will completely depend. Choosing the right domain hosting and email service is a very critical decision for your business when you are launching your website and starting your email campaigns. You need a hosting service provider that offers you the best of the offers to meet the plans as per your requirements. Because sending email from Gmail/outlook decrease the credibility of your business.

Step 4: Social Media
Social Media is one of the most important and popular aspects of digital presence that is implemented on various social media platforms in order to achieve branding and marketing goals. It primarily involves sharing of content, images, and videos across social platforms for marketing your products and services. It is also very helpful in sharing your brand and communicating with your fans and followers across the social media networks with the help of paid social media advertising.
Regardless of your industry, type, and size of your company, your customers are using various social media platforms daily. You need to keep them connected and engaged with your brand so that you are always on their first priority.

Step 5: Search Engine Optimisation ( SEO)
Your website is the most powerful and essential tool in all your online marketing campaigns, but if no one is able to find your website, your conversion will zero. This is the reason you need professional Search Engine Optimization services. SEO is a marketing strategy that you will need to boost your website in the search engine results and higher rank will lead to increased brand awareness and quality traffic to your website. These are the keys to the success of your digital marketing strategies.

Step 6: Social Media Optimisation (SMO)
Building a strong social media presence for your business is the need of an hour. Many businesses find it difficult to create a successful social media presence that will engage their customers. If the social media platforms are used wisely and effectively it will help the businesses in increasing revenue, brand awareness, attracting more customers, networking, and also helps in search engine discoverability for your brand and your product.
Whether your target is to improve followers on twitter, maximizing the Facebook post reach, increasing likes on the facebook fan page, interacting with Google Plus fans, or promoting product amongst your Instagram followers, you need an experienced team of Social media to help you get the most from all your social media platforms.

Above steps are needs of Building digital Arena of your business. And We will help you to connect, listen, analyze, and engage your potential customers. We will create your brand identity, develop a website, provide best hosting services and run social media campaigns to build a relationship with your customers, and promote your brand reputation across various digital platforms. This will help you in discovering what your customers need, what they really feel about the products and also about your competitors that will help in running the campaigns more efficiently. Feel free to drop an email on service@bdatechnololgies.com or visit www.bdatechnologies.com